Social Impact & Communications Consulting

Kristina Southam Townsend | Creating impact through effective communications, cultural insights, and meaningful relationships

CREW Impact consulting and workshops offer insights on how the creator economy, internet culture, media, and current events are shaping the future of business and communications. I specialize in social impact, with an emphasis in gender equity and women’s advocacy, advising how to utilize these cultural insights to create change, identify valuable partnerships, and open doors to expand your influence. Curious what I can do for you and your team? The future is bright, let’s talk about it.

Media, Culture, & Social Impact

sportsilab.com

During my time with Sports Innovation Lab, our market research identified innovative opportunities to push the sports, tech, and media industry forward. I led C-Suite/Executive level briefings, workshops, and invite-only experiences, that facilitated industry connections, and fostered partnership-creating relationships. Alongside our advisory and research team, we worked together to deliver market research data & insights to stakeholders seeking to make the sports and entertainment industry a better version of itself.

We challenged the status quo through Most Innovative fan intelligence briefings, groundbreaking reports on women’s sports. My work continues to analyze how media and technology impact fan and consumer behaviors, how to identify strategic partnerships and opportunities, fine-tune communications and messaging, and ultimately, not only improve the fan experience, but create positive social impact in the process.